Website Design in Birmingham

A website serves several purposes; it is one of the major tools used by companies to communicate their brand promise, goals and objectives and who they are. It is also used to convert potential clients and it is a major touch point in the customer experience journey. The importance of websites cannot, therefore, be over emphasized. What goes into designing a website? What should companies do to ensure that their websites are effective? What tabs are mandatory for websites? What do you need to do before you engage in web design birmingham?

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Designing a website

You just don't wake up one day and build a website. There is a process that you need to follow in order to ensure that you get it right. The first step is coming up with a plan. In order to do this, you need to answer the following questions; why does your company need a website? What kind of website do you need? What information would you like to be contained in that website? The plan should also include what you would want the back end to look like; the architectural design of the website. Remember that clients will remember an exceptional website which means that you need to ensure that your website is exceptional.


Your second step is to look for a designer who can develop what you want at an affordable rate. The designer should be experienced and have the ability to interpret what you need accurately. You should then work hand in hand to develop the back end the visual aspects of the website. After this, you may ask a few employees or friends to try out the website and give their honest opinion on it. Any aspects that require refining and change are then changed before the website is launched.


Search Engine Optimisation is very crucial in ensuring that your website and content appears in searches on major search engines. Before the website is launched, the company should hire an SEO expert to ensure that such things as keywords have been used properly. This will not only help in driving traffic to the website but it may also lead to the identification by potential partners and investors.


Important aspect for every website

The user experience is very important. This means that the website should be simple and easy to use. However, this should not compromise on the quality or the depth of information provided. Remember that the website explains your brand to your clients and therefore it should have the prerequisite details for clarity. The website should also have a strong call to action on each and every page. The call to action depends on the industry in question and the commodities you deal with. Examples of great calls to action include; get a quote now, add to cart and buy now.


You website should make it easy for the clients to contact you. Ensure that your have several options for clients to contact you with. You may therefore put in an online contact form, phone numbers, mobile phone number and email. For efficiency, you should ensure that all these contacts are working properly and that they are manned twenty four hours a day.